Regional Director Admissions & Marketing
Salary: £125000 - £135000 per annum
Job Type: Perm
Job Ref: 123103538
Location: Shanghai, China
Salary: RMB 1.2 Million plus bonus, benefits and relocation support where applicable
Would you like an opportunity to join a global premium professional services organisation as part of their senior leadership team?
Our client are currently seeking to appoint an experienced and talented sales and marketing professional for the role of Regional Director Admissions & Marketing (RDAM) to drive enrolment growth across their China International operations.
This is a key leadership role and acts as strategic and operational leader in driving admissions, marketing and communications in their international portfolio in China and influences the development and execution of admissions and marketing activities.
Your remit will span one of the largest regions across the organisation. Reporting to the Regional Managing Director, you will sit on the Senior Leadership Team which is a group of just over 90 senior leaders across an organisational population of over 9,000.
Together with the Regional Head of Marketing you will be responsible for the management of the entire enrolment pipeline, maximizing business opportunities through effective communications, marketing and sales practice.
? Responsible for leading, developing and implementing the growth strategy that ensures continual attraction, enrolment and retention and builds the reputation of the organisation in the region
? Oversee the market segmentation in regards to nationality, industry sector and age group, specifying sources of future growth to target through priorities marketing, admissions and communications plans, external stakeholder engagement and leadership and investment
? Lead the understanding of competitors in the local market, and what is appealing or not to the different segments
? Take the regional lead responsibility for the identification, development and implementation of relevant projects and business ventures across the region and drive the strategy to grow the brand and market share
Skills and Experience:
? Proven track record in achieving outcomes in the China market within an international business environment
? Have the gravitas to play an ambassadorial role for the China International business across the region
? Proactivity, energy and efficiency will be key to this role, as will be personal warmth, emotional intelligence and an ability to inspire confidence and respect
? Demonstrable success in driving sales and marketing performance and managing sales teams, and have experience of strategic marketing and recruitment as well as prior knowledge of working with CRM systems
? Significant leadership experience within a matrix environment and possess the ability to build credible and long term relationships with all stakeholders
? Educated to degree level with more than ten years’ experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market
Our client will offer excellent opportunities to progress more, learn more, and collaborate more. As a part of their family, you will be a valued member of the Senior Leadership Team which helps shape the vision and drive the success of the organisation. Additionally, they offer competitive remuneration, relocation assistance and a comprehensive induction into the organization.
If you are interested in this fantastic career opportunity please apply with your CV and covering letter online or call Adam Roughton at Procurement People to discuss further.